It could be, “Why is the sky blue?” or “Where is the best drive-thru coffee stand near me?”. Review Website Content – The first thing that you should do is identify the “questions” that a potential visitor to your website or brick and mortar might be asking.However, we know that Google wants to be able to provide the best answer to their “customer”, the searcher, and their goal has been to understand and deliver the results as “naturally” as possible.īelow are a few examples of areas that you can focus on when optimizing your website for voice search. How do I optimize my website content for Position 0?Īs per usual, Google has not released any specific tips or tricks to get your website to appear as the Featured Snippet. This very quickly and easily highlights the effectiveness of being considered the authority on a specific search query by Google and other digital assistants as it affects both the normal search environment on desktop and mobile devices and is used 7 out of 10 times as the voice search result. Meyers of MOZ, who tested 1,000 voice searches manually on his Google Home device ( read more here), about 70% of the searches that contained a feature snippet (Position 0) returned that same snippet as the voice search result. How does Position 0 apply to Voice Search?Īccording to Dr. Position 0, more formally known as a “Featured Snippet,” appears before the standard organic search results. If you are like me, you may lay awake at night thinking about just how your website content can be the “answer” that Siri or Google provides as the result of a voice query. How do I optimize my website content for voice search? These devices have thrown open the gates to a whole new world of optimizing content for users who start their “search journey” with their voice instead of their fingers. Now we have digital assistants to help us in many forms that range from our smart-phones to our Google Home, Amazon Alexa, or our Apple TV remotes. Learn more! History of Voice Recognition: from Audrey to Siri Over the next few decades, speech recognition technologies continued to expand and improve but have somewhat plateaued until the release of Google Voice Search and Siri.įun Fact: Siri was released as a stand-alone app for iOS in 2010 before being acquired by Apple and re-released as the digital assistant we all know and love with the iPhone 4s in October of 2011. Voice Search technologies have been around for quite a while getting their start in the 1950s and 1960s.
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